|Weekly News Digest
May 5, 2008 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today. For other up-to-the-minute news, check out ITIís Twitter account: @ITINewsBreaks.
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AccuWeather.com Partners With Rhythm NewMedia on Ad-Supported Mobile Video
AccuWeather.com (www.accuweather.com) and Rhythm NewMedia announced that AccuWeather.com forecast videos are now included in Rhythm’s ad-supported mobile content. Local forecasts for more than 100 cities, regional forecasts, national forecasts, and breaking severe weather videos will now be available for mobile video ads sold by Rhythm NewMedia. AccuWeather forecasting videos will be offered in 2-minute segments with other free video content for consumers in exchange for watching a short preroll or postroll video ad.
Rhythm delivers a targeted and personalized video ad before the AccuWeather video content based on demographic data collected. Rhythm sells and serves video ads; it also uses its inline brand awareness research system to measure customer satisfaction and ad effectiveness. Advertisers can also specify frequency caps to help prevent waste, in addition to targeting by demographic data.
Since weather is one of the hottest categories of content on the mobile web, AccuWeather is now reaching out to the widest possible audience through advertising-supported content, according to David Mitchell, director of wireless for AccuWeather.
RefWorks Adds Enhancements to RefAware and RefWorks
RefWorks (www.refworks.com) added enhancements to RefAware, its online personal research assistant and monitoring service launched in March 2008, and to RefWorks, provider of a web-based research management, writing, and collaboration tool designed for the academic and research communities.
Now, users can find information about the author(s) of the publication articles cited in their retrieved results through the new links to COS Scholar Universe. The brief profiles of the authors include current affiliations, recent publications, and links to profiles of any co-authors. RefAware results will also include images whenever available to provide visual information to the researcher in addition to the bibliographic citation. Users can now also create custom source sets and expand on the number of strategy creations in their accounts.
RefWorks also offers the final release version of Write-N-Cite III for Windows, which is now out of beta. For Mac users, there is the Write-N-Cite v2.5 for Mac. Registered users have access to the RefAware and RefWorks enhancements free of charge.
Hooverís Paves Fast Track to New Features and Content
Hoover’s, Inc., a D&B company, announced the launch of HOOV Lane (www.hoovlane.com), an interactive microsite that’s designed to introduce prospects and existing customers to Hoover’s new features and content.
HOOV Lane, described as a marketing communications portal, has a twofold mission: to solicit input and feedback from existing customers on Hoover’s tools and services and to build awareness of Hoover’s benefits for perspective users.
The microsite offers the following three areas for users:
- Tour de Hoover’s—Flash demos of Hoover’s features are available such as 360-degree Company Overviews, ConnectMail, People Self-Listing, and First Research industry information.
- Faster Profits—Users can calculate the return on investment (ROI) achieved with a Hoover’s subscription through an interactive Q&A that demonstrates the bottom-line benefits for subscribers.
- HOOV Lane Map—Users also have access to a high-level blueprint of future products and launches to keep users informed about what’s new at Hoover’s.
Among the microsite’s other features is a Customer Feedback Forum so users can interact directly with Hoover’s product managers to find out about tools and functionality and to offer feedback and suggestions. In addition, the Live Chat lets users interact with Hoover’s sales team members to discuss product and service offerings. Users can also access videos and podcasts, sales testimonials, and relevant news and stories for commentary and conversations.
Premerus Introduces Medical Misdiagnosis Portal
Premerus launched a web portal (www.yourmisdiagnosis.com) to help patients and their families address the impact of medical misdiagnosis. Billed "as the nation’s only company dedicated to advancing clinical accuracy through diagnostic excellence," Premerus provides a platform for consumers to read and post their own experiences to share insights about the impact of diagnostic errors on themselves, their families, and the American public.
"Medical misdiagnosis is a persistent problem," according to Norman Scarborough, M.D., medical director of the company. In the age of consumer interest and the need for education and information, Premerus’ portal is bridging the gap. The portal can help patients get in touch with specialists for more accurate diagnoses. For example, with the advent of teleradiology, geography is not a barrier to getting subspecialty interpretations since the scan can be sent digitally to a specialist in the field.
The Scientific Business of Thomson Reuters Adopts Plagiarism Detection Tool
The Scientific business of Thomson Reuters (www.thomsonreuters.com) announced that it will be incorporating the iThenticate checking tool into its submission and peer-review process in Manuscript Central’s online workflow system. Manuscript Central is a web-based, database-driven peer-review and online submission program for scholarly publishers. The program automates manuscript submission to journals for easy administration, editing, and review so customers can focus on the content instead of the process. Policies and guidelines will also be developed.
CrossRef recently signed an agreement with iParadigms, LLC to launch the CrossCheck service to help verify the originality of scholarly content. After the success of CrossRef’s recent pilot of CrossCheck, the service will be scheduled to go live in June via Manuscript Central, with more than 200 societies and publishers, 2,400 books and journals, 70,000 monthly submissions, and 5 million registered users.
Manuscript Central’s integration with the iThenticate tool will allow CrossCheck member journals and publishers to send submissions to the iThenticate service at any point in the peer-review or acceptance workflow. The status indicators and the comparison results will help investigate questionable documents earlier in the peer-review process that ultimately could save time and resources in the workflow.
Source: Thomson Reuters
Ingram Digital and Oxford University Press Offer More Titles
Ingram Digital (www.ingramdigital.com) and Oxford University Press (OUP; www.oup.com) agreed to offer a comprehensive list of OUP titles through Ingram Digital’s MyiLibrary platform, an aggregator of online ebook and econtent resources.
MyiLibrary customers will have access to ebook versions of Oxford Scholarship Online, the OUP 2008 ebook frontlist, and backlist titles. The Oxford Scholarship Online is a cross-searchable library that offers users access to more than 1,200 Oxford books as a research-and-teaching tool. The OUP 2008 ebook frontlist features 280 titles related to the humanities, social sciences, business, and medicine that are expected to be released in 2008.
MyiLibrary’s user-friendly interface lets users access extensive collections of electronic information easily and quickly. Users can access content on one title or on a publisher-specific or a subject-collection basis. MyiLibrary also allows flexible authentication, comprehensive search-and-retrieval capabilities, and the ability for a user to annotate and store searches that can be accessed at a later date. The MyiLibrary collection now has more than 100,000 frontlist academic and scholarly titles available with 1,000 more titles being added per week.
Source: Ingram Digital Group
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