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Tuesday, December 08, 2020

Inside Content Marketing coverInside Content Marketing: EContent Magazine's Guide to Roles, Tools, and Strategies for Thriving in the Age of Brand Journalism
by Theresa Cramer

"Content marketing might seem like solely the domain of the marketing department. But the smartest companies know that it's actually a collaborative effort. Theresa Cramer tells you why—and she lays out the prescription for how to vastly increase the success of your own program."

—Ann Handley, Chief Content Officer, MarketingProfs

Marketers and brands are eager to cash in on the content marketing craze, but as EContent's Theresa Cramer points out, relatively few firms are doing it well. In fact, while a recent study shows that 90% of B2C marketers now have content marketing programs, just 34% rank their efforts to date as effective. In this book, Cramer's savvy guidance—drawn largely from incisive profiles and interviews with successful content marketers—demystifies the discipline and presents tactics and strategies that are working today. Cramer offers definitions and background, highlights minefields and misfires, and describes exciting new roles and opportunities for marketers, publishers, and journalists.

"There are many ways to generate attention for your product, service, personal brand, or cause. Nearly all require spending boatloads of money on agencies and advertising. Theresa Cramer shows you how content marketing has evolved into the best way to get your ideas out there to grow your business. And it's all free!"

—David Meerman Scott, The New Rules of Marketing and PR

May 2016/208 pp/softbound/ISBN 978-1-937290-06-1 | Regular Price $17.95 | Web Order Price: $16.15
Order Now: Print | Ebook (includes PDF) | Kindle | Nook | Kobo

Social Upheaval Inspires a University Archive to Redirect Its Focus
by Terry Ballard
The murder of George Floyd by police officers inspired Carnegie Mellon University (CMU) "to look inward with a critical eye at its own collections." The result was CMU Libraries' virtual exhibit, What We Don't Have: Confronting the Absence of Diversity in the University Archives, which explores the lack of diversity in the University Archives' collections. In other words, CMU has taken the unusual step of forming an exhibit based on its negative space.

Weekly News Digests
eLife Moves to a New Preprints-Forward Publishing Model
eLife announced that it will transition from a "review, then publish" to a "publish, then review" model. The eLife journal will exclusively review preprints, and its editors and reviewers will concentrate on creating high-quality peer reviews that will be made public with the preprints.
Sabinet Works With Gale and Unlimited Priorities to Offer Journal Content From African Researchers
Unlimited Priorities teamed with Sabinet and Gale to give American academic institutions access to Sabinet's collection of scholarly journals from Africa.
New Executive Order Outlines Principles for Using AI in Federal Agencies
Access Partnership shares the following: "On Thursday, December 3rd, President Trump signed an Executive Order (EO) on Promoting the Use of Trustworthy Artificial Intelligence in the Federal Government. The EO lays out nine Principles to guide agencies (excluding the Department of Defense and Intelligence Community) in the development, acquisition, and use of these technologies. ..."
Springer Nature Enacts Gold OA Option for Nature Journals
Springer Nature announced that starting in January 2021, all of its authors can publish gold OA when submitting to Nature and its 32 research journals. They will receive the same article-processing charge (APC) as Max Planck Digital Library, which Springer Nature signed an agreement with in October 2020.
The Library of Congress Gets One Step Closer to Its Remodel
The Library of Congress is getting a new look: The Dwight D. Opperman Foundation is donating $1 million to "reimagine and enhance" its visitors' experience, featuring a new orientation gallery in the Thomas Jefferson Building, exhibitions, and a learning lab.

NewsLink Spotlight
Pew Research Center Studies Life During the Pandemic
by Brandi Scardilli
NewsBreaks often covers recent surveys and reports from Pew Research Center, "a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world." This article features some of the latest reports from each section.

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Editor: Brandi Scardilli
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