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Thursday, October 28, 2010

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NewsBreaks
Digital Publishing Service Providers Help Clients Discover Additional Monetization Opportunities
by Rebecca Walden
For publishers chasing the growing cadre of mobile-device-toting, app-happy consumers, digital publishing service providers offer a tempting partnership. While the service providers are creating affordable, engaging storefronts with a level of reader interactivity not possible in traditional print format, these companies are also asserting their value to a growing list of publisher partners through the delivery of real-time, detailed usage data. In turn, this allows publishers to examine targeted advertising opportunities and additional revenue streams with a previously unprecedented level of precision. Hallmark Data Systems, an EBSCO company, recently announced the launch of Mozaic, its publishing service that includes digital magazine production, hosting and subscriber management, along with an impressive analytics package.

Weekly News Digests
Springer’s Major Reference Works Now Linked Via Paratext’s Reference Universe
Paratext announced that thousands of links to more than 150 major reference works from Springer will be integrated into Paratext's Reference Universe service. Springer's electronic and print major reference works are a mainstay of specialist research, serving a broad spectrum of scientific, technical, and medical disciplines, and routinely winning awards for their authoritative and detailed coverage.
Elsevier Introduces Protein Viewer—A New Interactive Feature
STM publisher Elsevier introduced Protein Viewer, a new interactive feature on SciVerse ScienceDirect for the Journal of Molecular Biology. With Protein Viewer, readers of JMB now can expand and rotate molecules within the actual article. SciVerse ScienceDirect merges features of the World Protein Database and Jmol, and embeds them into the article, making its use more convenient and user-friendly.
OCLC Research Survey of Special Collections and Archives
OCLC Research issued a new report titled "Taking Our Pulse: The OCLC Research Survey of Special Collections and Archives." The report summarizes the findings from an OCLC Research survey of 275 institutions across the U.S. and Canada to determine norms across the community and to provide data to support decision-making and priority setting.

NewsLink Spotlight
Getting the Complete Picture With Attivio’s Active Dashboards
by Paula J. Hane
There are a few technologies for which I'm particularly grateful as an online information professional: embedded links, faceted search, and dashboards. All of them are designed to make a researcher's life easier, getting to the right information faster and easier. None of these are new tools, but I want to reflect on the growing importance of dashboards as a user interface in the information management field today. A dashboard pulls information from diverse sources and presents it in an interface designed to be easy to read, similar to an automobile's dashboard. The key difference is that users can interact with the information. The interactive nature of a dashboard lets a user move quickly from a summary view to drill down to various levels of detail and usually in easy-to-comprehend visuals and graphics. And that is just what Attivio offers with its Active Dashboard but with another key difference. The system is indeed "active." You don't have to search for information—the system pushes it to you. And, as you click on a piece of information in a window, other windows on the dashboard are automatically updated.

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This newsletter is published by Information Today, Inc.
Editor: Brandi Scardilli
Website: http://www.infotoday.com/NewsLink
Email: bscardilli@infotoday.com