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Sessions Galore at ALA Annual 2025
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by Brandi Scardilli
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The 2025 ALA Annual Conference & Exhibition was held June 26–30 in Philadelphia. Here's a look at some of the sessions that made an impression during my time in the City of Brotherly Love.
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Applying the Rules of Marketing to Advance Your Career
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by Linda Pophal
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Marketing principles are tried and true and, despite the proliferation of new technologies and outlets, the old rules still largely apply. After all, effective marketing is grounded in the psychology of persuasion—convincing an audience that they need what you have to offer. Those same principles can apply to individuals hoping to expand or grow their careers, whether looking for new opportunities or simply wanting to gain visibility in the jobs they're currently in.
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Upcoming conferences include the following:
Visit the Conference Calendar for more information.
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If you are interested in sponsoring the NewsLink newsletter throughout the year, please contact account executive LaShawn Fugate for details: lashawn@infotoday.com.
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