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The Copyright Alliance Unveils Easy-to-Use New Website
Posted On October 11, 2016
Fiddling with a website’s design is not always a good idea, but in this case it’s a welcome change. The newly redesigned site for the Copyright Alliance, which went live on Oct. 5, represents a truly excellent reshaping project. It provides users with a one-stop shop for copyright information, including resources on copyright law; issues and policy; education; and how to find a copyright attorney, creator services, or a copyright owner, as well as news and events.

Designed by BlueFusion Creative & Marketing, with input from the Copyright Alliance’s executive team members, the new site pops with color and creatively represents each aspect of the alliance via well-designed graphics and the promotion of related content. In a statement on the new site, Keith Kupferschmid says, “When I took on the role of CEO of the Copyright Alliance a year ago, one of my goals was to overhaul the Copyright Alliance website to modernize the site, to make it display better on smartphones, tablets and other devices, and to focus more on our individual creator members and members of the public who might have questions about copyright. … The part of the site that I am most proud of is our home page, where we highlight the most important people to the copyright community—our individual creators. The new website is intended to be both a tribute to these creators as well as a reminder to anyone that visits the site who the beneficiaries of copyright are. …”

The Copyright Alliance was founded in 2007 and includes members such as the American Society of Composers, Authors and Publishers (ASCAP), BMI (Broadcast Music, Inc.), and the Motion Picture Association of America, Inc. (MPAA). It represents the copyright interests of more than 1.7 million individual creators and 13,000-plus organizations in the U.S. Its website calls the organization the “unified voice of the copyright community” and lists different creator types (e.g., artists, broadcasters, filmmakers, publishers, record labels, or software developers) who hold copyrights for their works.

Given the qualifications and background of its members, the imperative to create a compelling, visually attractive, powerful, comprehensive, and media-neutral website was a must. The new site is all of these things, with an easily navigable interface. Each component is a single click away from the homepage, and the display renders seamlessly within each category channel.

By spotlighting different creators, all of whom hold multiple copyrights for their work, the new site brings copyright issues to the personal level, making it easier for the copyright novice to understand them. There are even links to creators’ homepages so contacts may be made with a creator directly.

Here is the old homepage: Copyright Alliance old homepage

And here is the new homepage (which rotates through to different types of creators, all holding multiple copyrights). Scrolling down this page brings up Kupferschmid’s statement about the Copyright Alliance’s new site: Copyright Alliance new homepage

The site now features more channel categories, running the gamut of copyright-related items. Even the logo is now more targeted. Each page also includes a Join The Alliance link and links to the organization’s Twitter, Facebook, and LinkedIn accounts. The following are the channels used by the new website.

Under the About tab:

  • Who We Are: information on the alliance and its membership
  • Who We Represent: information on individual creators and member organizations
  • Leadership: the background of the executive team members
  • Boards: lists of and affiliations for members of the board of directors, the legal advisory board, and the academic advisory board
  • Contact Us

Under the Issues & Policy tab:

Under the Copyright Law tab are relevant copyright laws and regulations, including the Copyright Act. It also features the Copyright Office Compendium, Government Reports, Congressional Hearings, and International Agreements.

The Resources tab is particularly valuable, with a focus on tools to assist the copyright holder, such as the Creator Assistance Directory and a fill-in-the-blank menu to request further “Information About the Work or the Creator/Copyright Owner” from the Copyright Alliance. Classroom Resources are provided by the Internet Keep Safe Coalition.

Under the News & Events tab:

The Education tab provides tools to help creators, organizations, researchers, media representatives, students, and others better understand and comply with copyright laws. They can do the following:

The new pages show off the sitewide improvements with their rich, captivating, and colorful designs.

Here is the Education page: Education Page

Here is the Get Involved page: Get Involved Page

Comprehensive? Definitely. Visually appealing? Absolutely. Easy to use? Clearly. Kudos to the Copyright Alliance for an unquestionably successful redesign and upgrade of its website, a true “One-Stop Shop for All Things Copyright.”

Corilee Christou is president of C2 Consulting, a firm that specializes in leveraging and licensing digital content of all types to traditional and internet-based companies using new and innovative business models.

Email Corilee Christou

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