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Google Delivers GoMo: Can You GoMo?
Posted On November 10, 2011
The intersection of mobile computing devices and the internet just received GoMo from Google. This Google free application will enable even more volumes of content to flow more smoothly across the intersection. Of course, this traffic enhancer will also increase the number of sites traveling across wireless roadways. The information super highway continues to expand.

GoMo stands for Google Mobile, which is designed to enhance the readability of websites built for 14" to 23" screen displays on laptops or desktops and now having their content downsized to the 3" to 9" screens of mobile devices. The issue that Google is solving is how to enable websites to be modified so that they are readable on your small screen without having to use touch and scroll to make the pages visible. Small screens are not one size fits all (pun intended) and modifying full-size webpages will increase mobile connectivity.

Perhaps Google got this idea from the DRINK ME potion that Alice drank in her Adventures in Wonderland. A computer in my pocket is a long way from the 30-pound luggable that we used in the mid-1980s.

Google has launched as an extension of Google Sites for all things mobile. As part of the service, Google provides a free GoMoMeter where you enter your current website’s URL to see how the site will appear on a standard smartphone screen. Then, GoMo offers suggestions on how to optimize your site’s mobile display. With examples of mobile websites for comparison, Google identifies a few mobile site developers who can help design your site. Of course, one of the suggested vendors is Google’s own Site Builder.

Mobile connectivity is expanding and has become one of the major components of technology development now. Clouds, better smartphones, better tablets, cost of office space, commuting time, and the 24/7/365 days all contribute to the realignment of when and where work is being done.

Mobile growth, for networking, customer support, selling, and a whole lot more, will also expand the opportunities for the monetization of what is displayed on the small screen. Early in the development of wireless transmissions, radio and television integrated advertising as their significant revenue source. Newspapers and magazines also use advertising to enable free and low-cost services. Apps for smartphones, tablets, and home entertainment will expand what you see. For Google, its mobile ad business has grown in 2011 (so far) to $2.5 billion in revenue compared to $1 billion for all 12 months of 2010.

More wire-free devices being used by more people that are mobile creates an increasing demand for space inside the wireless pipelines. Trying to access the free internet connection at the library or beverage store has limits known as bandwidth. More devices demand more bandwidth. GoMo will encourage more companies to use mobile-friendly sites.

Research done by Performics, Inc. indicates that it is going to be a very mobile Christmas: 17.3% of all paid search ad clicks in December will be from mobile devices, almost double the 9.5% last December.

Of course, both retail- and commercial-based companies need to provide resources at the other end of that click. This refers to the landing page where that click needs to reach optional actions that can be read and made accessible from the mobile screen. This is where Google suggests some professional help from one of its recommended vendors might serve. Through its official blog, Google is saying, “Every day more and more of your customers are looking for you on mobile devices,” This is very true, especially for members of the younger generations who will use their mobile devices as their only connection to the internet. Google further states, “If you don’t have a site that works for mobile, you’re missing out.”

Through Google, there are some easy ways to create templates if all you want is a site that will connect a viewer with a login screen, email list, or some personal link. Do it yourself is one of the options which is OK for a simple scaled-down site. If your want a complete ecommerce site, professional support should be your first option.

Google’s GoMo raises the overall goal for everyone to think and act mobile. This also fits nicely into Google’s process for increasing its overall mobile support platforms. With the growing number of “solopreneurs,” this is a very simple way for users to set up free and/or low-fee sites. Even sites already up and running on WordPress, 1&1, GoDaddy, or Google Sites can be linked and integrated.

There is no reason to worry about losing your Angry Birds, text messaging, or music downloads connecting with a searchable engine. GoMo does not replace apps universe. Apps will continue to be created for the never-full cornucopia, creating more ways for the next generation of mobile apps to be used with better tablets, better smartphones, automobile access and links, television downloads and streaming, and new devices wirelessly connected.

Google is working to be an even larger player for all things mobile. It is not just Apple’s iTunes, Microsoft’s OfficeLive, and BlackBerry that can support the personal and business activities required for today’s work/life balancing act. Google’s Android operating system and rumors about a Chrome Book computer appear to be good fits for the Google strategy of cloud-based everything.

Companies on Google’s list of recommended vendors see GoMo as a great opportunity to highlight their wares and bring in more business. Unbound Commerce, for example, is offering what it has dubbed gStores. With a gStore Starter Package, Unbound builds a retailer a fully functional mobile commerce site based on Google Product Feeds, Checkout, and Google Analytics, all for a one-time fee of $1,200 and a monthly fee of $125, with no transaction fees.

If you are already mobile active, this announcement means little. If not, here are the baby steps you can use to start making some footprints on the mobile screens. Any 2012 technology strategy demands review and evaluation of mobile access to your contact. GoMo anyone?

Richard Oppenheim blends business experience, technology skills, and writing competence with a passion to help others succeed. He provides coaching and business advice.

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