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COMTEX Launches Newsroom Direct
Posted On August 7, 2000
COMTEX News Network (, a leading business-to-business (B2B) infomediary of news and information, has launched Newsroom Direct, a specialized news delivery application for Web customers. The service provides valued content for those organizations that want to attract and maintain visitors to a Web site—i.e., to provide "stickiness."

Newsroom Direct is specifically targeted for Web sites that have limited technology resources. Stories from Newsroom Direct are received by a customer's Web site and, with the addition of some HTML code, can be quickly posted to the site. COMTEX also applies its processing expertise to all of the news it aggregates by adding text-related keywords, product codes, and ticker symbols, which increase access to the content by customers and add value to the content itself.

The content for Newsroom Direct is similar to what is available in CustomWires, a COMTEX newswires product that has been available for 5 years and is used by over 750 customers. Newsroom Direct differs from CustomWires in that COMTEX editors review and select the most relevant stories, saving customers time and adding value to the news feed. In addition, COMTEX hosts the news for a Newsroom Direct customer's Web site, resulting in less demand for technical resources. In contrast, CustomWires delivers news wires directly to the customer (with content hosted on the customer's site) without any COMTEX editorial review, resulting in the advantage of real-time news for the Web site.

Newsroom Direct Customers can select from four main products in any combination for implementation on their Web site. Within each product, there is an additional selection of categories (with a current total of 34), allowing for further customization of content on a site.

COMTEX Front Page — Editors select the day's top-10 news stories from over 500 information sources, representing over 5,000 stories with updates 5 times every weekday and single updates on the weekend.

COMTEX Newsroom Top Headlines — Customers can select from 12 categories that include Business, Community, Energy, Entertainment, Environment, Finance, Government, Healthcare, High Tech, International, Internet, and Sports. Editors identify the five leading stories of the day for each category from over 100,000 stories published by over 500 sources.

Financial Update — Financial Update offers seven categories including Bonds, Corporate News, Earnings, Economy, International Markets, Mergers, and Market Overview. COMTEX's Editors select the most relevant stories that are delivered twice every weekday.

Industry Update — Top stories from over 500 newswires are delivered once every weekday for categories that include Hardware, Networks, Aerospace, Publishing, Oil, Insurance, Automotive, Software, Household, Banking, Airlines, Telecom, Utilities, and Leisure.

Newsroom Direct has a one-time start-up fee of $2,000 and a hosting fee of $250 per month. Pricing for each category varies depending upon the selection. For example, a category from Industry Update costs $250 per month. In Top Headlines, a category costs $500 per month.

Content distribution has seen tremendous growth on the Web through its use on intranets, extranets, and Enterprise Portals. However, the demand for public Web site or Internet use of licensed content has only surged recently due to the need for Web site "stickiness." This has resulted in a change in business models and licensing agreements for content providers and publishers alike.

While vendors such as NewsEdge, Northern Light, NEXIS, and iSyndicate have made recent entries into the content marketplace for Internet sites with their respective off-the-shelf products, COMTEX has been providing news for Internets since 1995 through CustomWires, in addition to Newsroom Direct.

"As the leader and the first to enter the B2B infomediary space, COMTEX has seen over the past 5 years only accelerating growth in the acceptance, need, and utilization of our real-time news service," said Charlie Terry, president and CEO of COMTEX. Terry adds, "As the profitability pressures continue to build for Web-based businesses and with site survival dependent upon retaining end-users, COMTEX' role will become even more critical."

Susan Funke is a freelance information consultant and columnist for Searcher magazine.

Email Susan Funke
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