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Weekly News Digest
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September 23, 2025 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today.
CLICK HERE to view more Weekly News Digest items.
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hoopla Digital Plans Expansion of Its Library Marketing Makeover Program
hoopla Digital teamed up with the Association for Rural and Small Libraries (ARSL) and the Connecticut Library Consortium (CLC) to expand its Library Marketing Makeover program in 2026. Also helping “power the expansion” are marketing technology company Koios and The John Henry Eldred Jr. Foundation.“Inspired by television home makeover shows, the program connects libraries with volunteer marketing experts from both inside and outside the library world to refresh and improve their marketing and outreach strategies. Member libraries of ARSL and CLC will have the opportunity to apply for a free marketing makeover,” the press release shares. Application details are forthcoming. The makeover includes the following: - A new or updated social media strategy with graphics
- A refreshed style guide with flyer templates
- Help securing a Google Ad Grant (worth up to $10,000 per month)
- A marketing and outreach strategy tailored to the library’s service area
- A website assessment
For more information, read the press release.
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Brandi Scardilli
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