|Weekly News Digest
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The New York Times Adds Subscription Options
The New York Times Co. announced new options in the New York Times digital subscription portfolio: NYT Now and Times Premier. These options are designed to offer more Times content to existing subscribers and to bring in new readers.
NYT Now provides supplemental content to the full subscription (for $8 every 4 weeks), such as a morning and an evening briefing and daily tip sheets. NYT Now also includes unlimited access to its iOS app, which showcases curated content edited by Clifford J. Levy, a senior editor at the Times.
Times Premier is the highest subscription level, at $45 every 4 weeks (or $10 more for existing home delivery subscribers). It features behind-the-scenes access and exclusive benefits in addition to all of the other digital access options, including NYT Now, TimesTalks (online videos of Times interviews), and TBooks (ebooks composed of Times articles).
“Our goal with this next phase of our paid products strategy is to satisfy the demand for Times journalism by giving new subscribers the ability to choose the amount of access they desire at a price point that suits them, and to enhance the value we offer our current loyal subscribers,” says Mark Thompson, president and CEO of The New York Times Co.
Source: The New York Times Co.
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