|Weekly News Digest
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The Bookseller Talks to Publishers About Their Continued Use of X
The Bookseller’s editorial team published “X Remains Primary Social Media Platform for Publishers,” which states the following:
Since business magnate Elon Musk completed his buyout of the [Twitter, now X] networking site in 2022, there have been a number of changes, notably to the platform’s verification policies, stripping verified blue ticks from accounts which hadn’t signed up for its paid-for subscription service. Links to articles also changed to only show the associated image without the headline, making it difficult to share news. This has prompted the book community’s use of the platform to dissipate, but most publishers still see X as their main social media platform as it still has the largest number of active users and newer alternatives are not yet set up for scheduling.
Jack Birch, senior digital marketing manager at Bloomsbury, told The Bookseller: ‘The users that have left Twitter/X since Musk’s takeover have not gone to a specific destination; they have fragmented across different platforms such as Blue Sky, Mastodon and Threads, as well as other platforms.’ …
A Bonnier Books UK spokesperson said: ‘We’re continuing to use Twitter/X across a number of our imprints, and so far it is proving fairly resilient with an active community of readers, media and influencers.’ …
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