|Weekly News Digest
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Scientific American Introduces Free Mobile Offerings
Scientific American is working with Google to feature content in Google Currents, its just launched new Reader App for smartphones and tablets. It will include Scientific American’s Science Agenda and top news sections and a sampling of posts from the Scientific American blog network. In the coming weeks, it will release standalone Scientific American apps, featuring similar content, which will service Android devices, iPhone, iPad, and BlackBerry devices.
Scientific American has been featured on Yahoo’s Livestand since its Nov. 2 launch. Through Livestand, Scientific American provides science news, blog items, 60-second Science podcasts, and Twitter feeds. These are syndicated in Livestand’s science channel and news and politics channel. Both Google Currents and Yahoo’s Livestand are ad-supported.
The new free mobile apps are the latest in a number of digital offerings from Scientific American. The magazine launched a mobile-optimized version of scientificamerican.com in November 2011 to improve the mobile browsing experience for users. The mobile optimized version of the site supports the iPhone, Android and BlackBerry phones, and all other smartphones.
Scientific American is at the heart of Nature Publishing Group's consumer media division, meeting the needs of the general public. Founded in 1845, Scientific American is the oldest continuously published magazine in the U.S.
Source: Nature Publishing Group
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