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Weekly News Digest

August 22, 2023 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today. For other up-to-the-minute news, check out ITIís Twitter account: @ITINewsBreaks.

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Publishers Weekly Looks at the State of BookTok

Jim Milliot writes the following in “#BookTok Helped Book Sales Soar. How Long Will That Last?” for Publishers Weekly:

BookScan analyst Kristen McLean estimates that monthly BookTok author sales comps for the rest of 2023 will be at or below 2022 levels, and that final sales will be close to the 2022 totals, when the BookTok authors tracked by BookScan sold about 47 million copies. In 2020, the first year BookScan tracked BookTok authors, sales for the group totaled 13 million copies, which then skyrocketed in 2021 to 27 million copies. …

McLean explained that BookTok author sales couldn’t continue to increase at the rate they had when the platform started to become a major discovery engine in 2020. She noted that books by BookTok authors are facing some of the same headwinds that the industry in general is, including consumers reading less in the period since Covid restrictions were lifted.

For more information, read the article.



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