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Weekly News Digest
December 3, 2009 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today. For other up-to-the-minute news, check out ITI’s Twitter account: @ITINewsBreaks. CLICK HERE to view more Weekly News Digest items.

ebrary Launches New Title Preview as SaaS Feature

ebrary (www.ebrary.com) announced the availability of Title Preview, a new software-as-a-service (SaaS) feature that enables publishers, aggregators, corporations, and others to effectively market their digital content and increase leads. ebrary has been using the tool to successfully promote its own content products and services for several months. Anyone may try Title Preview by visiting http://librarytitles.ebrary.com.

A key new feature of ebrary's SaaS solutions, which enable organizations to quickly and cost-effectively create digital content products and distribute them directly to the markets of their choice, Title Preview offers the following features and benefits:

• ebrary marketing services to assist with generating and tracking leads
• Customized landing page created by ebrary's designer
• Ability to specify number of viewable pages
• Multiple searching options-simple and advanced
• Browse by topic
• Personal bookshelves to store titles of interest and email selections to peers
• Usage reports and statistics
• Other ebrary interface features including InfoTools

"Since using Title Preview to showcase e-books that we sell as part of our Canadian Electronic Library, we have seen a tremendous increase in both website traffic and leads," said Gary Gibson, president of Gibson Library Connections, Inc. "With Title Preview, prospects can easily search across our entire selection, access the first few pages, and use InfoTools to navigate to other relevant titles. This interactive and integrated approach provides a very compelling and innovative way to market content online."

Source: ebrary