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Weekly News Digest
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August 27, 2019 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today. For other up-to-the-minute news, check out ITI’s Twitter account: @ITINewsBreaks.
CLICK HERE to view more Weekly News Digest items.
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bibliotheca and Patron Point Join Forces for Better Library Marketing
bibliotheca partnered with Patron Point to provide “libraries with effective marketing tactics they can employ to easily promote the many benefits of [bibliotheca’s] cloudLibrary and drive new user adoption. … The partnership allows data usage to be shared between cloudLibrary and the Patron Point marketing platform to allow the library to identify frequent, occasional and non-users, then segment those user groups for targeted messaging and promotion. The partnership will also provide mutual customers with a pre-designed marketing kit of templates, images and messaging that will greatly simplify the process of designing and producing the campaigns.”For more information, read the press release.
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Brandi Scardilli
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