|Weekly News Digest
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bibliotheca and Patron Point Join Forces for Better Library Marketing
bibliotheca partnered with Patron Point to provide “libraries with effective marketing tactics they can employ to easily promote the many benefits of [bibliotheca’s] cloudLibrary and drive new user adoption. … The partnership allows data usage to be shared between cloudLibrary and the Patron Point marketing platform to allow the library to identify frequent, occasional and non-users, then segment those user groups for targeted messaging and promotion. The partnership will also provide mutual customers with a pre-designed marketing kit of templates, images and messaging that will greatly simplify the process of designing and producing the campaigns.”
For more information, read the press release.
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