|
|
Weekly News Digest
 |
December 26, 2000 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today.
CLICK HERE to view more Weekly News Digest items.
|
VNU Announces It Will Acquire ACNielsen
Dutch publisher VNU (http://www.vnu.com) has entered into a definitive merger agreement with ACNielsen (http://www.acnielsen.com) under which VNU will acquire ACNielsen in an all-cash transaction valued at $2.3 billion (US). The transaction is expected to close in the first quarter of 2001 and is subject to the usual approvals. VNU acquired Nielsen Media Research about a year ago, so the acquisition will reunite the Nielsen brand name. ACNielsen and Nielsen Media Research were originally part of the company founded by Arthur C. Nielsen and were spun off separately in 1996 in a restructuring of their then-parent company, Dun & Bradstreet.According to VNU, ACNielsen's retail-measurement data, in conjunction with VNU's existing marketing-information services, should enable the combined company to take a larger role in supporting advertisers in managing their marketing and media investments and monitoring their effectiveness through timely sales reports. ACNielsen's international television-audience-measurement business complements the Nielsen Media Research business in the U.S. and Canada. ACNielsen's AdEx International and Nielsen Media Research's Monitor-Plus will enable the combined company to offer competitive advertising intelligence services on a worldwide basis. VNU also said it would probably sell its consumer and educational information units, which would then make it exclusively a professional information company. Source: VNU
Send correspondence concerning the Weekly News Digest to NewsBreaks Editor
Brandi Scardilli
|
