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Weekly News Digest
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September 18, 2008 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today.
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Time, Inc. Subsidiary Launches New Magazine Membership Service
MAGHOUND Enterprises, Inc., a wholly owned subsidiary of Time, Inc., announced the beta launch of MAGHOUND, a new online-based magazine membership service designed to improve the way consumers purchase their magazines by incorporating flexibility, choice, and control. The company hopes the introduction of MAGHOUND will modernize the traditional circulation model by relieving the constraints of standard subscription contracts and empowering the consumer. On the MAGHOUND website (www.maghound.com), members can select up to 15 magazines from a broad range of titles represented by dozens of major publishers for one set monthly fee, with the ability to switch titles at any time.At the time of the beta launch, the MAGHOUND service will feature more than 240 titles, with plans to increase the roster of available magazines on an ongoing basis. In addition to all major Time, Inc. brands, the list will include other popular titles, such as Men’s Health, Martha Stewart Living, Ladies’ Home Journal, Parents, Better Homes and Gardens, Popular Science, Prevention, Runner’s World, Car and Driver, and PC Magazine. The membership pricing is tiered: three titles for $4.95 a month, five titles for $7.95, seven titles for $9.95, and $1 per title for eight titles or more. Unlike traditional subscription programs, MAGHOUND is a monthly membership service that offers greater flexibility without long-term, annual contracts. All monthly fees will be conveniently billed to a credit/debit card, eliminating the need for invoices and renewal notices. Memberships can be entirely managed online, as well as by email and phone. From an ad sales and circulation tracking standpoint, all titles sold on MAGHOUND will be classified as single-copy sales. From a revenue-sharing perspective, MAGHOUND will pay the publishers a fixed fee for every copy of each title that is sold. Source: MAGHOUND Enterprises, Inc.
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Brandi Scardilli
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