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Thomson Reuters Elite Releases Business Development Premier

“In creating Business Development Premier, our intention is to establish the most advanced business development platform possible and target it directly at addressing the issues so keenly felt by law firms,” says Eric Sugden, CTO.

Business Development Premier includes plenty of features: real-time insights with a mobile option, quick automation that finds and deduplicates client data, ERM technology that completes client profiles efficiently, and marketing campaign management. “In short, it gives you the keys to unlock the power of information, drive successful marketing and business development initiatives, and produce immediate ROI for your firm,” according to the platform’s website. Business Development Premier is designed to improve traditional CRM approaches using ERM to boost data acquisition.  

Thomson Reuters Elite offers software solutions to law firms, corporate legal departments, and government agencies, ranging from business development to financial management. “For the first time, law firm leaders and marketing teams have an integrated tool that manages strategic business development information and work streams, adding a powerful new dimension to their business development activities,” says Sugden.

Source: Thomson Reuters