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Weekly News Digest

January 9, 2024 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today. For other up-to-the-minute news, check out ITIís Twitter account: @ITINewsBreaks.

CLICK HERE to view more Weekly News Digest items.

The Verge Studies Website Optimization on Google

Mia Sato writes the following in “The Perfect Webpage” for The Verge:

Google controls around 90 percent of the search market, by some measures, so it’s too valuable a referral source to just leave up to luck. Search engine optimization—or SEO, the practice of tweaking content and websites to get Google to boost your visibility—is everywhere. …

An entire SEO industry has sprung up, dedicated to trying to understand (or outsmart) Google Search. …

The relentless optimizing of pages, words, paragraphs, photos, and hundreds of other variables has led to a wasteland of capital-C Content that is competing for increasingly dwindling Google Search real estate as generative AI rears its head.  …

Bit by bit, the internet has been remade in Google’s image. And it’s humans—not machines—who have to deal with the consequences.

For more information, read the article.

Send correspondence concerning the Weekly News Digest to NewsBreaks Editor Brandi Scardilli

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