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Weekly News Digest
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July 28, 2008 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today.
CLICK HERE to view more Weekly News Digest items.
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The New York Times Co. Links Up With LinkedIn
NYTimes.com and LinkedIn (www.linkedin.com) announced a strategic relationship that will give LinkedIn members a more focused and personalized experience on the Business and Technology pages of NYTimes.com. This relationship pairs two online brands that share a professional and engaged audience. Through this relationship, advertisers will be able to extend their targeting capabilities to more Times readers than currently available through the NYTimes.com registration process.Under the terms of the agreement, LinkedIn users will now have news relevant to their professional industries recommended to them on the Business and Technology pages of NYTimes.com. A targeted headline feature will highlight the five latest Times articles for LinkedIn members based on their nonpersonally identifiable attributes. For example, LinkedIn members who work in the energy sector will have the option to receive relevant, targeted Times stories that cover the energy business. Times readers will also be able to share and discuss stories with LinkedIn members in their networks. This feature will be incorporated into the share tool on all article pages of NYTimes.com. This agreement upholds both companies’ commitment to protecting their members’ registration data. The nonpersonally identifiable data available to NYTimes.com from LinkedIn includes industry, job function, seniority, company size, gender, and geography. Neither LinkedIn nor NYTimes.com will share any personally identifiable information. Readers will have the option to opt-out of this program. More information on this program can be found at www.nytimes.com/linkedin and on the LinkedIn blog at http://blog.linkedin.com/blog/2008/07/the-new-york-ti.html. Sources: The New York Times Co. (www.nytco.com) and LinkedIn
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Brandi Scardilli
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