|Weekly News Digest
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The Information Literacy Group Looks at Gen Z and TikTok
Elizabeth Brookbank writes the following for the Information Literacy Group’s blog:
TikTok … began, like most social media, as a platform popular with mainly young people, even though one can now find users of all ages. The way that young people are using it, however, is the topic of much recent discussion and of this blog post. Specifically, how they are using it to search for information. …
According to TechCrunch, Google Senior Vice President Prabhakar Raghavan said, ‘almost 40% of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search … They go to TikTok or Instagram.’ TechCrunch went on to note that this awareness of the competition videos represent for search business has already begun to change how Google organizes and presents some results. This is something you may have noticed if you use Google searches in your library information literacy instruction sessions. …
More interesting from an information literacy perspective than what they search for using TikTok, however, is what they said about why they search using TikTok. …
Another particularly interesting aspect of this use of TikTok for those of us interested in information literacy is the way that young people think about the algorithm.
For more information, read the blog post.
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