|Weekly News Digest
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Survey Shows the Dangers of Counterfeit Products
Clarivate Analytics released the results of an online survey of consumers from 10 countries by MarkMonitor, which shows that counterfeit goods post a significant risk to purchasers. Findings included the following:
- 27% of the respondents said they had unknowingly bought counterfeit goods—such as makeup, skincare items, supplements, and medication—online.
- Respondents said 34% of these goods were found via search engines.
- Brand websites were the most trusted source for non-counterfeit goods for 89% of consumers.
- About 40% of respondents complained directly to the brand’s company about counterfeit products.
“The threat of counterfeiters is ever-present, affecting both brands and consumers. For brands it’s all about the loss of revenue, reputation and customer trust. However, when it comes to non-genuine consumer goods such as cosmetics, skincare, sun care and medicines, the consequences for shoppers are far greater, affecting their health and wellbeing. As a result, it is up to brands to ensure they have a solid online brand protection policy in place to deal with the counterfeit threat and keep their customers safe from harm,” says Anil Gupta, MarkMonitor’s CMO.
For more information, read the press release.
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