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Weekly News Digest
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August 18, 2020 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today.
CLICK HERE to view more Weekly News Digest items.
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SirsiDynix Introduces the Community Engagement Platform
SirsiDynix unveiled its new Community Engagement Platform (CEP), “a comprehensive marketing tool for libraries of all shapes and sizes. It consolidates multiple products and services into one cohesive solution, delivers unified and consistent branding, and creates more effective marketing campaigns with data directly from the Integrated Library System (ILS).” Libraries can use it to share programming information (via an online calendar), send emails (customized via Smart Lists), and access reporting (that tracks engagement, usage, and demographics).“Having a consistent experience helps build trust and credibility with your patrons, encouraging them to visit the library more frequently,” says Eric Keith, SirsiDynix’s CMO. “Libraries often use multiple tools to engage patrons, making it challenging to maintain a unified look and feel. We all interact with well-known brands every day, and this shapes our experience and perception of companies and organizations. Patrons of the library have the same expectations. That’s why we created CEP. It helps libraries meet those same brand expectations that library users have—and we’ve made it as simple as filling out a form.” For more information, read the press release.
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Brandi Scardilli
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