|Weekly News Digest
February 14, 2008 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today. For other up-to-the-minute news, check out ITIís Twitter account: @ITINewsBreaks.
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SIIA Releases Survey Results on Business Use of Web 2.0 Technologies
The Software & Information Industry Association (SIIA) has released the results of a survey on business use of Web 2.0 technologies such as wikis, blogs, social networking, and user-generated content, which indicated that businesses are increasingly embracing these new technologies. Conducted to coincide with SIIA’s Information Industry Summit, the survey explored the ways in which business-oriented content companies are using the various forms of Web 2.0 capabilities to enhance their connections to their users.
Nearly 42% of respondents are currently using social networking technologies such as MySpace and Facebook, while another 35% plan to do so in the near future. Only a third place user-generated content on their sites, while more than half carry at least one blog. The survey found that B2B users expected social networking to enable them to reach new markets and increase user engagement and loyalty. While slightly more than 80% of respondents expected to achieve these goals, about 40% feel they have already reached new markets, and a third believe they have increased customer engagement.
Those surveyed about the utility of blogging had a mixed reaction. While more than half of survey respondents indicated that they do publish blogs, almost two-thirds believe that their influence on the industry has been mixed. Only 15% view blogs as "critically important" to the industry’s market environment.
To view the full results of the SIIA survey, visit: www.siia.net/content under Recent Publications.
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