Information Today, Inc. Corporate Site KMWorld CRM Media Streaming Media Faulkner Speech Technology Unisphere/DBTA
Other ITI Websites
American Library Directory Boardwalk Empire Database Trends and Applications DestinationCRM Faulkner Information Services Fulltext Sources Online InfoToday Europe KMWorld Literary Market Place Plexus Publishing Smart Customer Service Speech Technology Streaming Media Streaming Media Europe Streaming Media Producer Unisphere Research


News & Events > NewsBreaks
Back Index Forward
Threads bluesky LinkedIn FaceBook Instagram RSS Feed
Weekly News Digest

March 11, 2014 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today.

CLICK HERE to view more Weekly News Digest items.

SIIA Releases Marketing Survey Results

The Software & Information Industry Association (SIIA) reported the findings of “The Software Division Marketing Industry Report,” its annual survey of more than 100 marketing executives. Key results include the continued high use of social media in corporate marketing (92%), the increased use of mobile marketing (37%, up from 25% last year), and the increased ability to measure online marketing efforts’ ROI (64%, up from 55% last year). SIIA members can log in to the SIIA website to view the complete report.

The survey found that mobile marketing increased product usage for 25% of respondents, and 30% said mobile has expanded one-to-one contact with customers. “It also appears that as marketers continue to assess how to best use social media, they are increasingly focusing on implementing it as a brand awareness tool,” says Rhianna Collier, VP of SIIA’s software division. Marketing executives now focus on efficiency because ROI can be easily determined, she says.

“Despite the overwhelming use of social media and digital marketing tools, our survey demonstrates that there is still no replacement for face-to-face contact,” according to Collier. She notes that conferences and in-person events still yield the most ROI for marketing executives.

Source: Software & Information Industry Association

Send correspondence concerning the Weekly News Digest to NewsBreaks Editor Brandi Scardilli

Related Articles

11/17/2015SIIA Changes Division Name to Reflect Current Global Economy
6/16/2015SIIA Comments on the Innovation Act
4/17/2014SIIA's Court Victory Upholds Informant's Privacy
7/2/2013Why Patent Litigation Was on the Upswing in 2012
1/28/2010SIIA, Newstex Announce iPhone App for Digital Content Industry
2/14/2008SIIA Releases Survey Results on Business Use of Web 2.0 Technologies

Comments Add A Comment

              Back to top