|Weekly News Digest
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SIIA Changes Division Name to Reflect Current Global Economy
The Software & Information Industry Association (SIIA) rebranded its joint ABM-Content and Information Services Division (CISD) as Connectiv, the Business Information Association. The new name comes from the idea that the state of today’s global economy has fundamentally changed how business information companies and their customers make money, use information and data, and encourage employees to work and learn. SIIA is also emphasizing a new mission to serve as an active, connected community in which people can share, partner, learn, network, and collaborate.
“More than just a new name, this relaunch represents a more forward-looking approach that will be highly responsive to changing technologies and business trends,” says Mike Marchesano, Connectiv’s managing director. “Our evolved mission is centered around helping companies innovate and embrace the opportunities presented by rapid change, while doing so in ways that appeal to young leaders. And, as our new name suggests, we will launch new activities and programs that allow Connectiv to serve as a vibrant and connecting force in the industry.”
For more information, read the press release.
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