|Weekly News Digest
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Reese Witherspoon's Book Club Launches an App
Fast Company’s Stephanie Mehta reports the following in “Exclusive: Reese Witherspoon’s Wildly Popular Book Club Is Now an App”:
Actress and Hello Sunshine founder Reese Witherspoon is seeking to broaden the reach of her popular book club, built largely on Instagram, with a new mobile app that will allow in-app purchases of books and exclusive merchandise. …
Hello Sunshine can forge a deep relationship with readers via the app, and through the platform users will be able to search for Witherspoon’s recommendations, more easily buy books from their favorite retailers, and, eventually, purchase exclusive items. (All Hello Sunshine profits from sales will support The Readership, a new company initiative that aims to promote literacy and diverse authors.)
The app also will host virtual events and book talks.
For more information, read the article.
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