|Weekly News Digest
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Patron Point Platform Introduced in Ireland and the U.K.
Patron Point has expanded to public libraries in the U.K. and Ireland. Its marketing automation platform is compatible with all popular library management systems (LMSs) and third-party library data sources (ebook vendors, reservation systems, etc.). “With this aggregated data, the system has a wide range of uses within the library from sending targeted email communications to customers, sending reading recommendation newsletters promoting the library’s collections, signing up new library cardholders, turning the traditional, LMS-generated notices into cross promotional branded emails and so much more.”
Patron Point is also available in the U.S., Canada, Australia, and New Zealand.
For more information, read the press release.
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