|Weekly News Digest
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OverDrive Shares the Results of a Study on the Rise of Audiobooks
OverDrive’s new survey shows that “technology has helped Americans find more opportunities to consume books. The shift towards digital content has allowed readers to continue to enjoy books anytime, anywhere on any device—even despite constant demands for attention from the outside world. The study found that over the past year, 43 percent of respondents have read ebooks and 34 percent of respondents have listened to audiobooks—and 87 percent of those respondents are consuming audiobooks while doing other activities.
“The study also shows that millennials (ages 23-38) and adult members of Gen Z (ages 18-22) are driving the audiobook market with 48 percent selecting an audiobook while 24 percent of the Gen Xers and Baby Boomers utilize this digital technology to read.”
For more information, read the press release.
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