|Weekly News Digest
February 4, 2010 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today. For other up-to-the-minute news, check out ITIís Twitter account: @ITINewsBreaks.
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OneSource Launches LiveContent Platform for Sales and Marketing Intelligence
OneSource (www.onesource.com), an Infogroup, Inc. company (formerly infoUSA, Inc.; www.infogroup.com), launched the LiveContent platform, which combines data from traditional compiled data (directories), editorial content, web mining (corporate websites, blogs, etc.), and social media (user contributions) into a unified information service for sales intelligence, marketing, and research. The OneSource LiveContent platform enables companies to develop sales leads and gain actionable business intelligence about companies, executives, and industries around the world, including Asia, Europe, and North America. It is available through OneSource's subscription service offerings, including its flagship Global Business Browser. It will also be available through OneSource for CRM.
The LiveContent methodology is defined by a rigorous, multistep process to ensure the highest level of quality:
- Integrating best-of-breed data sources from around the world
- Selecting and combining the most reliable elements from each data source
- Leveraging technology to refine and enrich the information
- Employing editorial resources to add value through research-based review
- Verifying data elements through phone calls on a periodic basis
- Capturing user contributions of both content and feedback
To develop a more comprehensive set of business contact information for a particular company, LiveContent may blend together contacts from several different sources, removing duplicates and synthesizing the information at both the contact and data-element level. OneSource aggregates information from more than 50 different sources of data, including providers such as Thomson Reuters, Experian, and NetProspex.
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