|Weekly News Digest
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OCLC’s Geek the Library Campaign Receives Additional Funding
OCLC’s Geek the Library community awareness campaign, piloted in 2009 and 2010 and now available to all U.S. public libraries, received an additional grant from the Bill & Melinda Gates Foundation. The supplementary $726,000 provides ongoing campaign materials and field support for libraries currently running the campaign and allows OCLC to work with additional public libraries that sign up by March 31, 2012. Funding ensures that participating libraries can use the campaign to reach their local communities through June 2013.
Since launch, hundreds of libraries across the U.S. have enrolled to run local Geek the Library campaigns—and more than 100 new campaigns have kicked off since the pilot ended. Participants are embracing the campaign, and are enthusiastically customizing content and actively involving their communities.
Participating libraries receive an initial kit of Geek the Library materials, such as posters and stickers, plus additional kits as the campaign progresses, along with access to a comprehensive online guide to implementing the campaign. This resource features pages of advice for each phase of a local campaign, printable documents, art templates and images, a forum to share ideas with other participating libraries, and a blog that features ideas and updates weekly. Field managers also provide assistance in planning and roll-out, and are available to respond to questions throughout the campaign period.
Geek the Library has a national campaign presence with its website, geekthelibrary.org, and social media such as Facebook, Twitter, and Flickr. Geek the Library was developed based on the results of OCLC’s research published in From Awareness to Funding: A study of library support in America. The research and pilot campaign were also funded by a grant from the Bill & Melinda Gates Foundation.
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