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Weekly News Digest

August 13, 2007 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today. For other up-to-the-minute news, check out ITIís Twitter account: @ITINewsBreaks.

CLICK HERE to view more Weekly News Digest items.

Northern Light Introduces Analyst Direct

Northern Light ( introduced Analyst Direct (, a search engine for information technology (IT) analyst research. Analyst Direct helps technology marketers, product planners, analyst relations specialists, and other professionals search reports from multiple research firms simultaneously, as well as seamlessly access reports using their existing analyst site logins. Analyst Direct is an individual subscription version of Northern Light’s SinglePoint hosted market research portal and content integration application for large enterprises.

Analyst Direct provides integrated search of market research reports from IT analysts including Forrester, Gartner, IDC, and other leading firms. It leverages Northern Light’s search engine and patented results classification to search all reports using a single search and alerting interface and relevance ranking. Most reports are full-text-indexed and subject-classified to a single consistent standard. Northern Light has agreements in place with all of the IT analyst firms and secondary sources used by its clients today. The company manages the content aggregation directly from each IT analyst firm in order to be able to index all new content from all sources on a daily basis.

Analyst Direct offers a feature called MI Analyst, Northern Light’s IT research-optimized text analytics engine. MI Analyst identifies the tone of voice (positive or negative) toward the user’s company and its competitors in each report. Additionally, the text analytics engine performs meaning extraction to tell users what business issues reports address in areas such as corporate strategy, product marketing, market share, and pricing. For more information on MI Analyst, see the NewsBreak at

Analyst Direct also includes access to millions of business news, trade journal, and magazine articles. All articles are subject-classified to provide analysis, commentary, and perspective on 20 industries.

Subscriptions to Analyst Direct are $1,500 per year for one seat, $5,000 per year for five seats, and $50,000 for an enterprisewide license.

Source: Northern Light

Send correspondence concerning the Weekly News Digest to NewsBreaks Editor Brandi Scardilli

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