|Weekly News Digest
November 16, 2009 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today. For other up-to-the-minute news, check out ITIís Twitter account: @ITINewsBreaks.
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NewspaperDirect Launches PressReader for Smartphones
NewspaperDirect, Inc., a provider of multichannel newspaper and magazine content distribution and monetization, has launched iPhone and BlackBerry versions of its PressReader application. The move significantly expands the audience of full-content newspapers and magazines for NewspaperDirect's publishing partners, and it lets millions of owners of the two most popular smartphones download their favorite daily read from a selection of more than 1,300 newspapers and magazines available on PressDisplay.com, an online newspaper kiosk. The new PressReader applications are free and available for immediate download from Apple's iTunes App Store (www.apple.com/itunes) and RIM's BlackBerry App World (http://appworld.blackberry.com/webstore/content/3719).
PressReader lets users view offline the hundreds of publications available on PressDisplay.com, in a convenient, portable format. PressReader presents publications as full-content digital replicas in their original layout. Every article, advertisement, crossword puzzle, and cartoon is presented in its original context in the paper; users have the ability to instantly zoom in on any element. PressReader offers rich-graphics or text-only viewing options, an interactive table of contents, cross-title searching, sharing of articles, and live, clickable elements such as URLs, telephone numbers, email addresses, and hyperlinks to other articles.
Source: NewspaperDirect, Inc.
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