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Weekly News Digest
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February 14, 2011 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today.
CLICK HERE to view more Weekly News Digest items.
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Mobile Access to USA TODAY Digital Content Available Through Microsoft Tagging
USA TODAY launched the use of Microsoft Tags in the newspaper. The newspaper will feature at least one Tag in each print section daily. Readers can scan the Tag with their mobile devices for direct access to videos and online content. The Tags will provide readers with access to daily photo galleries and the latest financial news and sports scores, as well as other video and digital features.“This initiative is part of our goal to bring together our digital and print platforms to provide our readers easier access to special features from the newspaper. We are proud to be one of the first U.S. newspapers to offer these daily to readers as well as to advertisers who can also take advantage of this new feature,” said Dave Hunke, president and publisher of USA TODAY. Microsoft Tag is a mobile 2D bar code that lets users connect offline materials to the digital world. Readers can go to http://gettag.mobi on their mobile devices to download the free Microsoft Tag reader application. Source: USA TODAY
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Brandi Scardilli
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