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Weekly News Digest

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Luce Online Launches Television Monitoring Service

First Alert Broadcast Service will allow clients to view their television mentions via the Web. They can log in to a password-protected site to see at a glance the number of news mentions received nationally and locally. Each individual mention further includes the broadcast date and time, market, station, affiliate, program name, duration of mention, and the viewership. The service also provides clients with a value of each mention determined by a scale similar to that used when determining advertising equivalency. According to information on the site, Luce Online captures the closed caption to monitor news programs. Pricing is listed as $300 per month for up to three search criteria; scripts are $3 each regardless of length. E-mail alerts are available for an additional fee of $50 per month.

Source: Luce Online

[Editor's Note: According to Burrelle's (http://www.burrelles.com), a leading provider of broadcast monitoring services that offers e-mail alerts with verbatim broadcast transcripts, using closed captioning sometimes presents problems with phonetics and can miss providing full context and some spoken text, such as ad lib material. Another service that offers television monitoring using closed captioning is Infonautics' Company Sleuth (http://www.companysleuth.com), which has a co-branding agreement with TVEyes (http://www.tveyes.com).—PJH]