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LibreDigital Acquires Symtio Ecommerce Platform

LibreDigital, Inc., a provider of digital marketing and distribution technology for publishers, announced that it has acquired the Symtio ecommerce platform from Zondervan, a HarperCollins company. Launched as a division of Zondervan in 2008, Symtio is a multichannel digital media platform that enables customers to purchase and access digital media-including ebooks, audiobooks, music, and video-online or through an in-store retail card program.

As part of the acquisition, LibreDigital is adding the Symtio ecommerce technology, existing ecommerce contracts and applications, and key ecommerce staff. LibreDigital is not acquiring Symtio's retail card business, which Zondervan is in negotiations to sell separately. Financial terms of the deal are not being disclosed.

For the past 10 years, LibreDigital has helped publishers power the marketing and delivery of millions of ebooks to digital devices and marketplaces. With its acquisition of Symtio, the company will offer a complete end-to-end solution for publishers looking to accelerate their sales of ebooks and digital content. LibreDigital will now also be able to provide marketplace services to other partners looking to add a cross-publisher bookstore to their online community.

Source: LibreDigital, Inc.