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Kudos Can Now Track Engagement via Weibo and WeChat

[The Kudos] platform now tracks and measures the effect of publication sharing via Weibo and WeChat. Publishers with authors and readers in China can now gain greater insight into how these channels are used to raise awareness of published articles and books, and the relative effectiveness of each channel as a mechanism for building engagement and readership.

WeChat (often described as a Chinese equivalent to WhatsApp) and Weibo (comparable to Twitter) are the two largest social media platforms in China, with over 1 billion monthly active users. They are widely used by researchers to share information about their work to colleagues and other audiences in China, where most English-language sharing platforms are blocked.

This latest development from Kudos means publication links shared via Weibo and WeChat are now tracked in the same way as links shared via online platforms (such as Twitter, LinkedIn, Facebook, ResearchGate and Academia.edu) and via other sharing mechanisms such as email, presentations and business cards.

For more information, read the blog post.