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Weekly News Digest
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June 9, 2003 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today.
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Interwoven Acquires MediaBin
Interwoven, Inc., a provider of enterprise content management solutions, announced that it has entered into a definitive agreement to acquire MediaBin, a digital asset management (DAM) company. The two companies had integrated their products in October 2002, and together now have an integrated digital brand management solution. The new solution combines Interwoven Intelligence Server software for advanced content classification and taxonomy management with MediaBin Asset Manager.MediaBin's more than 50 customers include companies such as Delta Air Lines, Microsoft, Reebok, and Samsonite. MediaBin software enables enterprises to promote their products in multichannel marketing programs while protecting the integrity of their corporate brand. MediaBin helps companies manage, produce, and deliver volumes of brand assets—product images, marketing collateral, presentations, and video—in a strategic, controlled, and efficient manner. Allied with many enterprise application providers, the Interwoven 5 platform provides content management for more than 1,100 organizations worldwide including Cisco Systems, General Electric, General Motors, and Yamaha. The Interwoven Digital Brand Management Solution is available now for an entry price of $100,000. Source: Interwoven, Inc.
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Brandi Scardilli
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