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Weekly News Digest
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March 24, 2022 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today.
CLICK HERE to view more Weekly News Digest items.
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Innovative Unveils Two New Modules for Vega LX
Innovative expanded “the Vega Library Experience (LX) platform for better patron engagement through Vega Promote for digital marketing and Vega Program for event and room management. Both have been designed specifically for public libraries, with input from librarians. Vega LX is a cloud-based suite of solutions that works to create more personalized interactions between libraries and their patrons.”The Vega Promote digital marketing tool “enables libraries to manage email marketing campaigns, configured for librarians to manage integrated library systems and marketing contacts. The simple, intuitive interface enables library staff to easily design and schedule emails, to communicate at scale with their community and tailor their communications for specific audiences.” Libraries can use it “to tag and segment contacts, create email templates, insert images from a photo library with over four million free stock photos, and schedule and send email campaigns.” The Vega Program events planner “helps libraries manage the online aspect of the creation, promotion, registration and execution of events. Developed by and for librarians to simplify event and room management, it gives library staff the tools they need to successfully orchestrate and advertise their programs to the community.” Vega Program has a responsive public calendar featuring individual event landing pages that allows patrons to search and register for upcoming events and lets library staffers set up events, communicate with attendees, and export automated marketing materials. For more information, read the press release.
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Brandi Scardilli
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