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December 7, 2009 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today. For other up-to-the-minute news, check out ITI’s Twitter account: @ITINewsBreaks. CLICK HERE to view more Weekly News Digest items.

Hoover’s Unveils API 3.0

Hoover's, Inc. (www.hoovers.com), a Dun & Bradstreet (D&B) company, announced the availability of an upgraded version of its application programming interface, Hoover's API 3.0, which enables customers to "plug-in" to Hoover's and D&B databases to stream on-demand data into enterprisewide systems through custom integrations and through commercial applications.

With this latest upgrade, Hoover's has doubled the number of company records available-from 30 million to 60 million-significantly expanding the number of international records. The launch of Hoover's API 3.0 also increases the number of professional contacts available from 44 million to 69 million. Additionally, Hoover's API 3.0 provides access to new data points, including D&B prescreen score, longitude and latitude information, and expanded people and compensation information.

Hoover's API users will also benefit from new search parameters, which allow them to search by primary URL for advanced company searches, as well as by latitude and longitude for advanced company and people searches.

Hoover's API 3.0 is targeted to the following business segments:

• Enterprise customers that want Hoover's data in their CRM systems, ERP systems and marketing automation tools, or in any other internal system or application where deeper customer and supplier insight is needed, including web-form appending
• CRM software providers that incorporate Hoover's into their applications
• Developers creating new products for customers with Hoover's mashups and new applications that leverage Hoover's content and tools

Xobni, the Microsoft Outlook search and relationship plug-in, uses Hoover's API to integrate company information into users' email inboxes.

For more information about Hoover's API 3.0, developers can visit www.hooversapi.com. Enterprise customers should contact their account manager.

Source: Hoover's, Inc.