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Weekly News Digest
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June 11, 2007 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today.
CLICK HERE to view more Weekly News Digest items.
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Hoover’s Announces First-Phase Integration with First Research
Hoover's, Inc. (www.hoovers.com), a D&B company, announced the first phase of integration between Hoover's and First Research (www.firstresearch.com). D&B acquired industry intelligence provider First Research in March 2007 and folded the company under Hoover's to better meet the needs for commercial insight among sales and marketing professionals. The company said that it is the first step along the path to full integration. This phase also serves as the basis for a "test and learn" approach to broader content integration.Here's how it works for now—true integration will be coming later, including a tricky mapping of Hoover's industry codes to the First Research industries. First Research customers now have quick access to Hoover's company data via a Hoover's search box on the First Research site. In turn, Hoover's subscribers have free access to a subset of First Research's in-depth Industry Profiles. Additionally, those who purchase a bundled subscription can now access both Hoover's and First Research content directly from within Hoover's. Source: Hoover's, Inc.
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Brandi Scardilli
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