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Weekly News Digest

January 18, 2011 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today. For other up-to-the-minute news, check out ITIís Twitter account: @ITINewsBreaks.

CLICK HERE to view more Weekly News Digest items.

Hooverís Announces Agreement With LinkedIn

Hoover’s, Inc. announced that it has signed an agreement with LinkedIn, the professional network, to integrate elements of LinkedIn’s functionality into Hoover’s online business information platform. This blend of capabilities is designed to allow Hoover’s customers to more efficiently prospect by leveraging existing connections within the Hoover’s workflow.

Ultimately, the LinkedIn integration will provide business-to-business (B2B) sales professionals with a seamless interface to leverage their own LinkedIn networks within the context of Hoover’s business data, which is powered by D&B’s DUNSRight quality process. (Hoover’s is a D&B company.) By incorporating LinkedIn into its core platform, Hoover’s plans to deliver a clear advantage to sales professionals who want to fully work their relationships to identify their best prospects and find an “in” at those businesses.

“Social media is becoming mainstream for B2B sales professionals,” said James Rogers, vice president of marketing at Hoover’s. "According to HubSpot research, more than two-fifths of companies using various social media marketing channels have acquired a customer from those channels. For B2B firms in particular, LinkedIn was identified as the most effective social media outlet for customer acquisition. Based on these numbers and our own customer data, it was natural for us to bring business networking into the Hoover's environment.”

Hoover's expects the LinkedIn integration to be complete in Q1 2011.

Source: Hoover’s, Inc.

Send correspondence concerning the Weekly News Digest to NewsBreaks Editor Brandi Scardilli

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