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Weekly News Digest
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March 3, 2020 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today.
CLICK HERE to view more Weekly News Digest items.
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Getty Images Rolls Out a New Research Arm Called Visual GPS
Getty Images introduced Visual GPS, a new outlet for global visual research. It finds that “[p]eople place high value on the wellness of themselves, their family and the Earth, but intention does not always necessarily translate into action. … This presents a unique opportunity for brands to engage and assist consumers in bridging the gap between intention and action. …” For example, 92% of respondents from its first survey “said they believe the way we treat our planet now will have a large impact on the future and yet 48% also say that although they know they should care more about the environment through their purchasing habits, convenience takes priority.”Visual GPS will continue to release insights throughout 2020 and beyond, in the form of reports, articles, videos, and more. “Visual GPS looks at the key Forces that drive consumer engagement and purchasing behavior across geographies, generations, gender and employment, delivering unrivalled insight into what today’s consumers care about so brands can better choose visuals that will resonate with them.” The Forces are technology, sustainability, realness, and wellness. For more information about findings related to each of the Forces, read the press release.
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Brandi Scardilli
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