Information Today, Inc. Corporate Site KMWorld CRM Media Streaming Media Faulkner Speech Technology Unisphere/DBTA
PRIVACY/COOKIES POLICY
Other ITI Websites
American Library Directory Boardwalk Empire Database Trends and Applications DestinationCRM Faulkner Information Services Fulltext Sources Online InfoToday Europe KMWorld Literary Market Place Plexus Publishing Smart Customer Service Speech Technology Streaming Media Streaming Media Europe Streaming Media Producer Unisphere Research



 



News & Events > NewsBreaks
Back Index Forward
Threads bluesky LinkedIn FaceBook Instagram RSS Feed
Weekly News Digest

January 27, 2015 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today.

CLICK HERE to view more Weekly News Digest items.

Gale Introduces New Apps for Analytics on Demand

Gale, part of Cengage Learning, added three apps to Analytics on Demand, its Big Data analytics solution for public libraries: Marketing Action (Patrons), Marketing Action (Non-Patrons), and Branch Insights. They are designed to help libraries demonstrate their value to their communities and stakeholders by deploying targeted direct marketing programs to current and prospective library users. These apps also help them better understand how existing patrons interact with individual branches across a system.

Here are their key features:

  • Marketing Action (Patrons)—Allows libraries to analyze demographic, psychographic and other information on existing library users to inform the development of new campaigns. Direct mail and email lists can be customized by a variety of demographic and psychographic filters.
  • Marketing Action (Non-Patrons)—Similar to that for patrons, this app enables libraries to generate mailing lists of non-cardholders based on specific criteria related to their household composition. Direct mail campaigns and maps help libraries target key geographies, and identify potential partner businesses and organizations.
  • Branch Insights—Tracks cardholders’ use across various branches in a single library system and provides insight into where and how individual consumer types are engaging the library system, so they can tailor the materials, programs, services and outreach at the branch-level.

Source: Cengage Learning



Send correspondence concerning the Weekly News Digest to NewsBreaks Editor Brandi Scardilli

Related Articles

5/14/2015Gale Helps Middle School Students With Information Literacy
4/28/2015Gale Provides Literacy Resource for Young Library Patrons
4/9/2015Gale and EveryLibrary Raise Awareness of Library Resources
3/26/2015Gale Gives Students Easier Access to Primary Sources; Starts Arabic Digitization Project
2/5/2015Gale Increases Its Primary Sources Content
11/18/2014Gale Encourages Researchers to Work With Its Data
10/21/2014Gale Wants to Know How Libraries Positively Impact Communities
6/5/2014Gale Virtual Reference Library Adds Wiley Ebooks
5/6/2014Gale's New Technology Boosts Research Relevance
4/3/2014Gale Adds New Digital Collections


Comments Add A Comment

              Back to top