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Weekly News Digest
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October 22, 2007 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today. For other up-to-the-minute news, check out ITI’s Twitter account: @ITINewsBreaks.
CLICK HERE to view more Weekly News Digest items.
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Factiva Adds Agency Analytics Tool to Factiva Insight
Dow Jones & Co. (www.dowjones.com) announced the availability of Factiva Insight: Agency Analytics (www.factivainsight.com/agency), a Web-based tool that allows professional researchers in public relations agencies and corporate communications departments to conduct media measurement on demand across premium news sources, Web sites, blogs, and message boards.Using the power of the Factiva text-mining platform, the tool streamlines the process of conducting media measurement while freeing researchers from the time-consuming task of gathering information and creating visual reports. They can now spend more time on higher-value analysis that enables them to deliver strategic findings to provide differentiated executive briefs and client pitches. In addition, Factiva Insight: Agency Analytics was designed to work the way busy public relations agencies and communications departments work. It offers an easy-to-use interface designed to handle multiple projects for multiple clients or groups. The charts created by Factiva Insight: Agency Analytics are ready for use in a variety of outputs, including PDF documents, Microsoft Office applications, or Web sites, and they are emailed to the client in a zipped file. Source: Dow Jones & Co.
Send correspondence concerning the Weekly News Digest to NewsBreaks Editor
Brandi Scardilli
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