|Weekly News Digest
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Exploring Book Accounts on TikTok
Alison Flood writes the following in “The Rise of BookTok: Meet the Teen Influencers Pushing Books Up the Charts” for The Guardian:
#BookTok, a corner of TikTok devoted to reading, … has clocked up 9.6bn views and counting, and has been described as the last wholesome place on the internet. Here, users—predominantly young women—post short videos inspired by the books they love. Those that do best are fun, snappy takes on literature and the experience of reading. …
These posts can attract millions of views, and rekindle an appreciation of books in young readers. ‘I started reading again after six years when I came across BookTok for the first time last October,’ says Mireille Lee, 15, who, with her 13-year-old sister Elodie, now runs the high-profile @alifeofliterature account on TikTok. …
Publishers are watching with interest. ‘The pool of people who are guaranteed to buy young adult books is limited to a few thousand dedicated lovers of the genre, but BookTok is exciting, with its short, entertaining videos bringing a new, powerful opportunity to reach and engage non-readers, to create more book lovers,’ says Kat McKenna, a marketing and brand consultant specialising in children’s and young adult books. ‘These “snapshot” visual trailers are making books cinematic in a way that publishers have been trying to do with marketing book trailers for a really long time. But the way TikTok users are creating imagery inspired by what they are reading is so simple, and so clever. It’s that thing of bringing the pages to life, showing what you get from a book beyond words.’
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