Information Today, Inc. Corporate Site KMWorld CRM Media Streaming Media Faulkner Speech Technology Unisphere/DBTA
PRIVACY/COOKIES POLICY
Other ITI Websites
American Library Directory Boardwalk Empire Database Trends and Applications DestinationCRM Faulkner Information Services Fulltext Sources Online InfoToday Europe KMWorld Literary Market Place Plexus Publishing Smart Customer Service Speech Technology Streaming Media Streaming Media Europe Streaming Media Producer Unisphere Research



 



News & Events > NewsBreaks
Back Index Forward
Threads bluesky LinkedIn FaceBook Instagram RSS Feed
Weekly News Digest

August 19, 2021 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today.

CLICK HERE to view more Weekly News Digest items.

Exploring Book Accounts on TikTok

Alison Flood writes the following in “The Rise of BookTok: Meet the Teen Influencers Pushing Books Up the Charts” for The Guardian:

#BookTok, a corner of TikTok devoted to reading, … has clocked up 9.6bn views and counting, and has been described as the last wholesome place on the internet. Here, users—predominantly young women—post short videos inspired by the books they love. Those that do best are fun, snappy takes on literature and the experience of reading. …

These posts can attract millions of views, and rekindle an appreciation of books in young readers. ‘I started reading again after six years when I came across BookTok for the first time last October,’ says Mireille Lee, 15, who, with her 13-year-old sister Elodie, now runs the high-profile @alifeofliterature account on TikTok. …

Publishers are watching with interest. ‘The pool of people who are guaranteed to buy young adult books is limited to a few thousand dedicated lovers of the genre, but BookTok is exciting, with its short, entertaining videos bringing a new, powerful opportunity to reach and engage non-readers, to create more book lovers,’ says Kat McKenna, a marketing and brand consultant specialising in children’s and young adult books. ‘These “snapshot” visual trailers are making books cinematic in a way that publishers have been trying to do with marketing book trailers for a really long time. But the way TikTok users are creating imagery inspired by what they are reading is so simple, and so clever. It’s that thing of bringing the pages to life, showing what you get from a book beyond words.’

For more information, read the article.



Send correspondence concerning the Weekly News Digest to NewsBreaks Editor Brandi Scardilli

Related Articles

12/5/2024Book Riot Looks at the Evolution of BookTok
10/22/2024TeenTober! A Spotlight on Teen Library Services
6/18/2024The Book of Love: Wedding-Planning Ideas for Bibliophiles
8/22/2023Publishers Weekly Looks at the State of BookTok
1/24/2023Great Reads for 2023
12/20/2022A Librarian Looks at How Libraries Cater to Teen Patrons
11/29/2022BookTok Is Big for Book Discovery
10/11/2022'Publishing Wants to Cash In on BookTok. Creators Say No' by CT Jones
9/29/2022Penguin Random House Dives Into BookTok
8/2/2022TikTok Files a Trademark Application for a Music Service
1/11/2022Great Reads for 2022
10/12/2021'The Great Book Shortage of 2021, Explained' by Constance Grady
3/11/2021'TikTok Will Warn Users Before Posting "Inappropriate or Unkind" Comments' by Jon Porter
11/12/2020Lack of Updates About the Sale of TikTok
9/29/2020Updates to TikTok's Legal Issues
9/15/2020TikTok's User Data Security Becomes a Political Issue
6/8/2021Pew Research Center Looks at Where We Are Now


Comments Add A Comment

              Back to top