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March 8, 2004 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today. For other up-to-the-minute news, check out ITI’s Twitter account: @ITINewsBreaks. CLICK HERE to view more Weekly News Digest items.

Emerald Adopts COUNTER Code of Practice

"We are one of the first publishers to gain COUNTER status, so it is a tremendous achievement," said Paul Evans, head of electronic marketing and support services at Emerald. "We see it as our mission to increase the quality of our service offering. Sharing usage statistics with librarians can help them make decisions about their stock and accurately target the marketing of their library resources to key user groups."

Launched in 2002, COUNTER (Counting Online Usage of NeTworked Electronic Resources) is an international initiative that governs the recording and exchange of online usage data. It is designed to serve the needs of both librarians and publishers/aggregators by providing credible and consistent measurement standards. According to the announcement, Emerald customers will be able to make better-informed purchasing decisions, while Emerald and its intermediaries will be able to provide data to customers in a format they want and learn more about genuine usage patterns.

Emerald recently released its 2003 usage statistics, showing more than 7 million article downloads from its database, Emerald Fulltext. This number reflects an 11-percent increase over 2002 for the same 12-month period.

Source: Emerald