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Elsevier Enriches Online Articles with Google Maps

Elsevier is one of the first publishers to introduce Google Maps functionality permanently in a selection of its journals, enhancing the online article, and serving the information needs of the scientific community. The Google Maps application enriches an article with research data that is visualized on an interactive map. These maps, which will appear in the online article on SciVerse ScienceDirect, are based on KML (geographic annotation) files created by authors.

Professor M. Santosh, editor-in-chief of Gondwana Research, says, “Our authors are delighted with this new feature. It greatly expands the visibility and reach of their articles, and broadens the horizon of information dissemination and interactivity. At the same time, our readers benefit from the additional information the maps provide. By partnering with researchers in developing this innovative feature, Elsevier has introduced an innovation that is truly valued by our community.”

The Google Maps functionality is initially piloted with seven journals on SciVerse ScienceDirect, in earth sciences, life sciences, and social sciences. Scaling up to all applicable Elsevier journals on SciVerse ScienceDirect is expected to happen later this year.

Source: Elsevier