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Weekly News Digest
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December 16, 2010 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today. For other up-to-the-minute news, check out ITI’s Twitter account: @ITINewsBreaks.
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De Gruyter to Offer Eproducts to End Users
Beginning in mid-January 2011, De Gruyter is extending its offering of ebooks, ejournals and databases to individual end customers. Until now, the publishing house has offered its electronic products exclusively to institutional customers.The eproducts will be offered according to a differentiated pricing model. All ebooks will have the same price as the corresponding print edition. Due to their greater complexity, journal subscriptions and databases will be offered in a model consisting of five price segments. This model is based on a reduced price and a differentiated offer of products and service oriented on the interests of the target group. The customers will pay between 49 € and 299 € for an annual subscription, which provides twelve months’ access to the electronic content. After receipt of the order, the customers will gain access via a user name and password within 3 working days. For sales of eproducts, retailers will be granted the same discount structure that institutions receive. Katrin Siems, vice president of marketing and sales at De Gruyter, stressed the importance of expanding cooperation with the retail trade for this strategic publishing decision: “The book trade has a key strength that is also of great value for us as publisher in the digital business—namely knowledge about the wishes and needs of the end customer.” Source: De Gruyter
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Brandi Scardilli
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