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Weekly News Digest
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April 25, 2017 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today.
CLICK HERE to view more Weekly News Digest items.
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DCL Studies Content Trends
DCL (Data Conversion Laboratory) and the Center for Information-Development Management (CIDM) released the results of their fifth annual content trends survey, “Following the Trends 2017—Is Your Content Ready?” It finds that “a surprising 51% of those polled responded ‘No,’ that their content is not ready—a 21% increase over last year. … Tellingly, 66% said their ‘search capability needs improvement;’ 53% ‘have so much content that customers cannot find the correct information to help them be successful;’ and 44% noted that their ‘current content does not fully support customers’ needs.’” Respondents included writers, managers, information architects, and content strategists. Other questions covered topics such as types of content being developed, authoring tools, and mobile strategies.According to DCL, “Each year the survey’s goal is to probe and track how, and if, organizations or individual professionals are adapting their processes and content to be more viable in an increasingly electronic world.” For more information, read the press release.
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Brandi Scardilli
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