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Weekly News Digest
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March 12, 2015 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today.
CLICK HERE to view more Weekly News Digest items.
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D&B Puts Forth New Brand Strategy
D&B announced a new brand purpose (“Dun & Bradstreet grows the most valuable relationships in business by uncovering truth and meaning from data.”), tagline (“Growing relationships through data”), and logo, as well as values (“data-inspired,” “relentlessly curious,” and “inherently generous”). CEO Bob Carrigan and the executive leadership team will implement the brand modernization across the company’s products and solutions, content delivery, go-to-market strategy, internal employee programs, and all external positioning.“Our mission is to transform Dun & Bradstreet into a modern enterprise B2B data company and deliver sustainable growth and value for our shareholders. Our customers continue to be our driving focus, and we’re making these changes to ensure they have seamless access to actionable business intelligence when, where and how they need it,” says Carrigan. For more information, read the press release.
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Brandi Scardilli
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